Meta pixel for WordPress

The Meta Pixel for WordPress is a powerful plugin designed to capture and analyze user interactions on your page.

It tracks key actions such as Lead ViewContent, AddToCart, InitiateCheckout, and Purchase events.

The plugin also supports the Conversions API, allowing you to see when customers take action after viewing your ad on Facebook and Instagram, aiding in effective retargeting.

By using the Conversions API in conjunction with the Pixel, a more reliable connection is established, helping to decrease costs.

The Conversions API is designed to create a direct connection between your marketing data and Meta systems, optimizing ad targeting, decreasing cost per action, and measuring results across Meta technologies.